Hand Lettered Name

Resume Notes

ROP Career Skills:

How To Write A Good Great Resume

Your ROP Portfolio:

• A portfolio containing three or more of your best work samples and a written explanation of each piece
• Letter of Introduction
• Resume
• List of References
• Letter of Recommendation

Use the ROP Portfolio Handbook as a Guide

Job Seekers Trifecta:

• A solid well written and designed resume
• An equally well crafted list of positive references
• A flawless handwritten job application

Your Resume Should Have:

• Who you are and how you can be contacted
• Your job objective - changes per job
• Your level of education
• Your work history or experience
• Your special skills and abilities

Edit & Refine Your Resume

• Take time to write your resume
• No typo’s, use spellchecker
• No mistakes, look for double words, grammar errors
• No misleading information
• Format your text for easy reading & searching

Resume Writing Tips:

• List most recent job experience first
• List most important skill first (different order depending on job)
• Leave out the obvious
• Avoid negativity
• Go with what you got: summer jobs, volunteer experience, clubs, relevant hobbies
• Don’t have a degree or diploma? State your estimated date for completion, class of 20IX
• Proofread! Ask at least 3 people to read your resume in detail to spot mistakes. Catch them before your interviewer

Style Can Vary:

• Just keep it professional, well organized and easy to read

ROP Portfolio Handbook:

• Contains tips & guides for all aspects of your portfolio
• Has 2 sample resumes and a resume template to fill out so you can get started
• Link is on class blog, download the pdf file to your computer and read it thoroughly

Typeface

Amanda Palmer

Helvetica The Movie Notes & Writing Assignments

Part 1:

• Where does Helvetica originate from? What country?
• Switzerland
• What does the original name mean? What is its translation into English?
• Die Neau Hääs Grotesk was the original name, Helvetica means the swiss font because Helvetia is the latin name of switzerland  
• What year was Helvetica created?
• 1957
• What is the design style that Helvetica brought to popularity worldwide?
• Swiss style
• List the names of 3 different design styles or design movements that are discussed in the film.
• Modernism, high modern, swiss style, neutralism, postmodernism, grunge
• Write about some of the insight about design you have taken away from the film. You can provide quotes if you like.
•  I had never before considered that someone, an actual person who was at some point living and breathing, had to design Helvetica. Before computers people had to hand draw fonts. The fonts I see everyday haven’t all simply existed for all of time. Also, I’d never considered that fonts and design styles shift with political climates and ideologies and that people created aesthetics to follow those ideologies.

Part 2:

Part 3:

Paula Scher:

Paula Scher has worked on album covers, book covers, theatre posters, map paintings, and logos. She had always had a passion for art and discovered a practical use for it in graphic design, however being a part of counterculture in the 70’s she put a distinctive spin on things.

• Flask, Dominic. "Paula Scher : Design Is History." Paula Scher : Design Is History. N.p., n.d. Web.
• Dunne, Carey. "Graphic Designer Paula Scher: "I Figured Out Every Identity I've Ever Done In A Taxicab"" Co.Design. N.p., 13 Apr. 2015. Web.
• "Paula Scher Maps." Paula Scher Maps. N.p., n.d. Web.

Part 4:

1. American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them?
1. If something is only legible, it can be read clearly but it will not necessarily have a visceral and immediate reaction. Which ties into my thoughts on…
2. What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?
1. ...The grunge style. I find it very aesthetically compelling, probably at least partially because I was raised by edgy people in the late 90’s. However, because it’s been around so long it feels contrived and over used. On top of that, I’m rather dyslexic and it’s generally difficult to read busy and edgy lettering. Overall it feels comforting and historic, however not the most practical for most projects.  

Introduction To Typography Poster

Typography Notes

Typography

“Fonts are the clothing that our ideas wear”

Legibility:

• Time appropriate fonts for era pieces
• Baskerville, times new roman, garamond, helvetica,, frutiger, futura, gill sans, palatino

Sans serif:

• Reads better in larger sizes, titles  

Serif:

• More legible when small, bodies

Font Variance:

• Too many fonts spoil the design

Definition:

• Fonts that are too similar cause ambiguity

Can you tell what I am trying to emphasise what is my message?

Readability:

• Use upper and lower case letters for optimum

Alignment:

• Left alignment reads easiest in our culture
• Consider eyeflow s it moves down a page

Emphasis:

• Use these tools w/ discretion and without disturbing eyeflow:
• Italics
• Bold
• Size
• Color
• Type style change

Integrity:

• Avoid stretching or distorting type
• Arbitrarily distorting fonts compromises their integrity

Weight:

• Strive for a sense of balance
• Is this font heavy or light

The mac is not a typewriter

Kerning:

• The space between the letters

Tracking:

• To fill/fit a space, “global spacing”

Large text blocks → Rags:

• Right edge, smooth even

Illustration with type:

• Fill, envelope distort, type on a path

Color Theory Writing Assignment (Part C)

The three primary colors are red, blue, and yellow; however for the light generated “additive” model red, blue, and green are used. Secondary colors are created by mixing primary colors, e.g. mixing the primary colors red and blue create the secondary color purple. Similarly, tertiary colors are mixes of secondary colors. Additive models are light generated, such as screens, whereas subtractive color models are made of pigment. Color greatly affects human perception in many ways, including appetite and mood. The surrounding colors of a given color changes its intensity, as we saw with the checkerboard shadow illusion.

Complementary Colors

Monochrome 

Greyscale 

Color Palette Generated From Photograph (Part B)

pie past bedtime

Color Wheel (Part A)

Elements & Principles