Typography
“Fonts are the clothing that our ideas wear”
Legibility:
- Time appropriate fonts for era pieces
- Baskerville, times new roman, garamond, helvetica,, frutiger, futura, gill sans, palatino
Sans serif:
- Reads better in larger sizes, titles
Serif:
- More legible when small, bodies
Font Variance:
- Too many fonts spoil the design
Definition:
- Fonts that are too similar cause ambiguity
Can you tell what I am trying to emphasise what is my message?
Readability:
- Use upper and lower case letters for optimum
Alignment:
- Left alignment reads easiest in our culture
- Consider eyeflow s it moves down a page
Emphasis:
- Use these tools w/ discretion and without disturbing eyeflow:
- Italics
- Bold
- Size
- Color
- Type style change
Integrity:
- Avoid stretching or distorting type
- Arbitrarily distorting fonts compromises their integrity
Weight:
- Strive for a sense of balance
- Is this font heavy or light
The mac is not a typewriter
Kerning:
- The space between the letters
Tracking:
- To fill/fit a space, “global spacing”
Large text blocks → Rags:
- Right edge, smooth even
Illustration with type:
- Fill, envelope distort, type on a path
